Meet Our Founder

Sabrinia Haynes is a powerhouse in creative strategy,

communications, and storytelling, with over 30 years of

experience helping individuals and organizations craft

impactful narratives. Her passion for language, design,

and its’ expression was cultivated early, growing up in a home

where education and creativity were prioritized. Inspired by

her mother, an English teacher, and supported by her father,

who ensured she had the tools to thrive, her love for storytelling,

faith, and the preservation of values took root.

 

Sabrinia’s early exposure to communications blossomed into a career starting in junior high and high school, where she gained hands-on experience in journalism and fine arts. Her journey led to an internship at KIXS-106 in Memphis, TN and membership in the National Association of Black Journalists. While pursuing a degree in communications at the University of Tennessee at Martin, Sabrinia honed her craft as a disc jockey and journalist by working for a local radio station and newspaper, mastering the art of both written and verbal communication.

 

After college, Sabrinia transitioned to human resources at a major casino in the Delta, where her career flourished. She earned a promotion annually, ultimately becoming the internal communications manager for three major casino properties (Grand, Bally's, and Sheraton). In this role, she showcased her ability to connect with diverse audiences by organizing events for over 5,000 employees, crafting speeches for executives, managing employee recognition programs, producing newsletters, and overseeing top-down communication strategies. Her expertise in managing internal climate surveys and crafting executive-level presentations set her apart as a leader in corporate communications. It was during this time that she was selected to participate in a Mid-Management Leadership Development for Exceptional Performers by Caesars Entertainment in partnership with Harvard University.

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After leaving the gaming industry, Sabrinia’s expertise flourished while managing a print and document center, where her sought-after graphic design work and creative strategies drove sales and elevated brands. She excelled in all aspects of digital printing, from design to execution, consulting with clients earning a reputation for excellence. It was during this time that she also completed her certification to become an Instructor for Biblical Entrepreneurship, further extending her influence and expertise.

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In 2024, Sabrinia was invited and honored to join the prestigious Harvard Business Review Advisory Council, contributing her insights on leadership and strategy among industry leaders.

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With a 30-year career, Sabrinia has honed her business acumen, mastering organizational dynamics, leadership, and operational efficiency. Her experience enables her to tackle challenges, identify opportunities, and deliver innovative, results-driven solutions. She is Lean Six Sigma Certified and proficient in improving business performance, enhancing quality, and reducing waste and variability.

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Today, as the Lead Creative Strategist at Ascribe Creative Group, Sabrinia is stepping from the background into the forefront to serve clients with the full depth of her expertise. Whether crafting messaging strategies, designing creative campaigns, or building impactful narratives, she is passionate about transforming lives and environments — one creative concept at a time.